Tracey Heeter Allen is the Founder of The Pivot Project, where she coaches and consults with employee benefit and insurance teams, leaders, and individuals to strengthen client relationships, elevate presentation skills, and lead from a place of confidence and connection. Before founding The Pivot Project, Tracey spent more than three decades in the employee benefits industry, serving in roles that spanned business development, team management, and client strategy. As a VP at a regional brokerage firm, she launched and helped grow the Oregon benefits practice, while she consistently maintained a 95% client retention rate year after year.