2025 Women’s Conference Recap
Celebrating & Empowering Women in Insurance
Over 200 insurance professionals gathered on March 25 in Lancaster, PA for the third annual IA&B Women’s Conference. The sold-out event featured keynote speaker Meg McKeen, CIC who addressed navigating relationships with clients and colleagues in the current insurance landscape. Lisa Purk rounded out the day with a presentation on mastering stress-resilient communication. Keeping with tradition, attendees supported a local non-profit, this year donating baby diapers for Milagro House, which helps women and their children who are facing poverty and homelessness.
When
Tuesday, March 25, 2025
9:30AM – 3:30PM
Conference Registration
Early-bird registration (sign up by Friday, Feb. 14 at 4:30 PM):
IA&B Members: $139
Non-Members: $179
Standard registration (after Friday, Feb. 14 at 4:30 PM):
IA&B Members: $169
Non-Members: $209
Overnight Accommodations: Need a Room?
DoubleTree Resort by Hilton Hotel Lancaster
2400 Willow Street Pike, Lancaster
Discounted room rate: $129 (Double Queen)
Reservation deadline: March 10, 2025
Night Prior to Conference: Women's Networking Happy Hour
Good food + good conversation + good fun = one great happy hour.
Join us at Mick’s All-American Pub to mix and mingle with other attendees and sponsors in advance of the conference. Take this opportunity to connect with old friends and meet new ones as you ramp up for the Women’s Conference. (Attire: casual dress)
When
Monday, March 24, 2025
5:30-7:30 PM
Monday, March 24, 2025
5:30-7:30 PM
Where
Mick’s All-American Pub
2428 Willow Street Pike
Willow Street, PA 17584
Mick’s All-American Pub
2428 Willow Street Pike
Willow Street, PA 17584
Happy Hour Registration
IA&B Members: $25
Non-Members: $50
Conference Agenda
Tuesday, March 25, 2025 | DoubleTree Resort by Hilton Lancaster
| Time | Agenda |
|---|---|
| 9:30 AM | Registration |
| 10:00 AM | Welcome & Opening Remarks |
| 10:15 AM | Keynote: Navigating the Relationships We Keep, Presented by Meg McKeen, Founder & Principal Consultant, Adjunct Advisors LLC |
| Noon | Lunch |
| 1:00 PM | Confident Connections: Mastering Stress-Resilient Communication, Presented by Lisa Purk, President, Lisa Purk Life Coaching LLC |
| 2:15 PM | Break |
| 2:30 PM | Roundtable Discussions, Moderated by Meg McKeen |
| 3:30 PM | Conference Wrap-up |
Session Descriptions
NAVIGATING THE RELATIONSHIPS WE KEEP
10:15 AM – Keynote
10:15 AM – Keynote
In this engaging and interactive session, attendees will consider the various relationships they keep — with clients, colleagues, and self — and how the current landscape in the insurance industry can impact each of these integral relationship dynamics. Together we’ll explore topics like boundary setting and holding, self-advocacy, and how we define success. As is her hallmark, facilitator Meg McKeen throughout this session will weave real-time stories and relatable anecdotes encouraging participants to share their own experiences, too.
In this session, attendees can expect to:
- Understand how, even when united for a common goal, the reality is different for each individual navigating the insurance landscape.
- Be inspired to consider the work they do through a new lens -- one that will be relevant even when the market shifts again.
- Explore positive approaches to burn-out, especially in the current hard market.
- Feel empowered to utilize the mindset shifts and new skills they'll glean to stay the course.
CONFIDENT CONNECTIONS: MASTERING STRESS-RESILIENT COMMUNICATION
1 PM – Afternoon Session
1 PM – Afternoon Session
In today’s fast-paced and challenging environments, how we communicate — both with ourselves and others — shapes our success and well-being. This interactive session begins with an exploration of self-talk, uncovering its influence on our emotions, actions, and responses to stress. From there, we’ll dive into practical strategies for navigating difficult conversations, improve interpersonal interactions, and communicate with clarity and confidence. You’ll leave equipped with tools to transform stress into meaningful action, foster clearer connections, and thrive in both professional and personal interactions.
In this session, attendees can expect to:
- Recognize and manage negative self-talk (inner chatter) to reduce stress and create constructive action plans.
- Enhance communication skills by understanding non-verbal cues, including body language, tone, and pacing.
- Explore how underlying thoughts and feelings influence the ways you interpret and respond to communication.
- Apply strategies for positive, clear, and empathetic communication in peer, customer, and personal interactions.
About the Speakers
Meg McKeen, CIC
Founder + Principal Consultant
Adjunct Advisors LLC
Founder + Principal Consultant
Adjunct Advisors LLC
Celebrating her 25th year in the industry, Meg McKeen founded Adjunct Advisors LLC in 2018 with the essential belief that the way we sell insurance is ripe for change. Throughout her career, working both as an underwriter and agent within the insurance industry, Meg has held a seat at the table during thousands of insurance negotiations. Meg now holds space, at the crossroads of personal and professional development, for individuals and organizations as they grow their sales and leadership acumen through private coaching, consulting engagements, and the podcast she hosts, Bound & Determined℠. Meg’s contributions to the insurance industry have been recognized with her inclusion in Insurance Business America’s Hot 100 and Elite Women for 2021.
A graduate of Illinois Wesleyan University, with roots in Chicago, Meg is currently a digital nomad, in the midst of a thoughtful travel adventure. When she’s not helping business professionals, you can find Meg putting the “practice” into yoga practice, searching for the best vegan bakery, or cheering on her favorite independent musicians. Learn more at www.adjunctadvisors.com.
Lisa Purk
Founder
Lisa Purk Life Coaching LLC
Founder
Lisa Purk Life Coaching LLC
Lisa Purk helps women reduce stress, master their self-talk, and strengthen their relationships through meaningful personal and professional growth. She is the founder of Lisa Purk Life Coaching, established in 2009, and the author of Inner Chatter Matters: 52 Essays to Transform Your Self-Talk. With degrees in Business Administration (Robert Morris University) and Communication Disorders (University of Pittsburgh), Lisa combines her expertise with training in Everything DiSC, Core Communication, and mindfulness. Her compassionate and practical approach empowers women to create clarity, confidence, and fulfillment in every area of life. Learn more at www.lisapurklifecoaching.com/.
Noon & 1:30 PM: Open Space Conversation Series
What is more important than networking with peers on topics that we care about the most? Open Space Conversations allow for peer-to-peer discussions and networking on topics that attendees determine at the event. Facilitated by Claudia St. John, President of The Workplace Advisors, this session provides a dynamic opportunity for participants to engage with peers on topics of their choosing. Don’t miss an opportunity to have conversations that are important to you and to network with your female peers.
Be an integral part of this event! Limited sponsorships are available. Questions? Contact IA&B Events Manager Alane Fagan at 717-918-9198 or AlaneF@IABforME.com.
About the Speaker – Claudia St. John, SHRM-SCP, SPHR
Claudia St. John, SHRM-SCP, SPHR is a keynote speaker, bestselling author, and the Founder and CEO of The Workplace AdvisorsTM, a leading HR consulting, recruiting, and training firm specializing in equipping businesses with the consulting support and people skills they need to grow.
She is an SPHR (Senior Professional in HR), SHRM-SCP (SHRM Senior Certified Professional), and Certified Professional Behavioral Analyst who empowers organizations with evidence-backed insights, so they can navigate the evolving landscape of talent acquisition, engagement, and retention with confidence and foresight.
Known as The Workplace AdvisorTM, she helps organizations zoom out, shift their mindset, and build businesses that lead their industry.
Conference Sponsors
Thank you to these companies for their generous support of the 2025 Women’s Conference!
Sponsorship Opportunity
Be an integral part of this event! Limited sponsorships are available. Questions? Contact IA&B Events Manager Alane Fagan at 717-918-9198 or AlaneF@IABforME.com.
Highlights of the 2024 Women's Conference
The second annual IA&B Women’s Conference brought together over 150 insurance professionals for a day of networking, learning, and growing. Thank you to our attendees, as well as our generous sponsors.
A Note on Attendance
While the Women’s Conference is designed with women attendees in mind, it is open to everyone who supports the growth and leadership of women in insurance.
Premier Sponsors
Sponsors
Agenda (9:30 AM-3:30 PM)
9:30 AM Registration
10:00 AM Keynote Session & Speaker
12:00 PM Lunch
12:45 PM Group & Peer Discussions
2:00 PM Mentor Panel Discussion
3:00 PM Closing Session: What’s Next?
10:00 AM Keynote Session & Speaker
12:00 PM Lunch
12:45 PM Group & Peer Discussions
2:00 PM Mentor Panel Discussion
3:00 PM Closing Session: What’s Next?
When:
Wednesday, March 29, 2023
9:30 AM-3:30 PM
Wednesday, March 29, 2023
9:30 AM-3:30 PM
Where:
The Inn at Leola Village
38 Deborah Drive, Leola, PA
A women-owned business in Lancaster County, PA
The Inn at Leola Village
38 Deborah Drive, Leola, PA
A women-owned business in Lancaster County, PA
Admission
THIS EVENT IS SOLD OUT.
SAVE! Early Bird Registration (Until Feb. 28, 2023):
IA&B Members – $99 | Non-Members – $139
IA&B Members – $99 | Non-Members – $139
Standard Registration (Beginning on March 1, 2023):
IA&B Members – $129 | Non-Members – $169
IA&B Members – $129 | Non-Members – $169
While designed with women attendees in mind, the IA&B Women’s Conference is open to everyone who supports the growth and leadership of women in the independent insurance agent community.
Women’s Focused Webinars:
IA&B invites women insurance professionals to attend these complimentary webinars, designed to support their professional growth.
Facebook Group: IA&B Women in Insurance
650 Wilson Lane, Suite 200
Mechanicsburg, PA 17055
Mechanicsburg, PA 17055
191 Main Street
Annapolis, MD 21401
Annapolis, MD 21401
Copyright 2022 Insurance Agents & Brokers. All rights reserved. Privacy Policy | Disclaimer