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PR/Media Relations

You have a message worth hearing

Position yourself as the industry expert you are. Share your insurance insight with consumers (customers and prospects) through local media outlets.

Spread the word

All too often the insurance industry receives a bum rap in the press. Counteract it with tips to reduce risk, local commentary on national (or international) insurance news and tales of your agency's good deeds. Building a rapport with local media outlets will pay dividends.

Together, we can get the job done

IA&B streamlines media outreach. Resources include media outreach strategies and template press releases, along with step-by-step instructions on how to use each. IA&B simplifies creating and implementing a PR strategy.

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Create a public relations plan
Personalize template press releases
Leverage your media exposure

Best practice

Commit to the task. The benefits of earned-media (publicity) far outweigh the efforts that media outreach requires. However, understand that developing and implementing a public relations outreach strategy and creating media relationships take time and perseverance.



Website Solutions

ActiveAgency is a new website platform from business partner Forge3. It offers an affordable solution customized for agencies like yours.

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Upcoming Programs

CISR Personal Lines Msc.   
        June 26 ~ Wyomissing, PA
CIC Comm. Multiline   
        July 9-12 ~ Erie, PA
James K Ruble Seminar   
        July 9-10 ~ Macungie, PA
Grilled Cheese & Beer    
        July 10 ~ Mechanicsburg, PA
Grilled Cheese & Beer    
        July 11 ~ Newark, DE
CISR Personal Auto   
        July 11 ~ Mechanicsburg, PA
CISR Life & Health   
        July 12 ~ Pittsburgh, PA
CISR Personal Lines Msc.   
        July 12 ~ Wilkes-Barre, PA
CISR Risk Management   
        July 17 ~ Lancaster, PA
Full Schedule

My Training

Hear what IA&B training has meant for the careers of agents like you.

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