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Marketing/Branding Center

Build your brand, recapture lost business and grow your consumer base with effective marketing.

Branding Center (Pa./Del. members only) — Resources to leverage the national Trusted Choice consumer brand while building your agency's own brand within your local market.

Consumer communication — Differentiate yourself from direct writers by showcasing your knowledge and the service you provide customers, and rely on an agency newsletter as your communication vehicle. Our partnership with Strategic Agencies newsletter service makes it easy and cost effective to communicate with customers.

Consumer education — Position yourself as a trusted insurance advisor by communicating about proper coverage, not price. Our library of insurance info is available for you to use in response to questions or to proactively educate your target market.

IA&B Member Logo — Showcase your membership by using the "Proud Member of IA&B" logo. We offer logos and guidelines. 

Marketing library — Learn more about marketing and branding your agency to remain competitive by reviewing our library of resources.

Market Share Report — Information on how the independent agency system fares compared to other distribution systems (updated annually -- Delaware & Pennsylvania members)

Make-A-Wish — Demonstrate your commitment to community by supporting Make-A-Wish, then leverage your good deeds. Take advantage of our association-wide fundraising events, as well as resources to support your agency's charitable giving.

PR/media relations — Position yourself as the industry expert you are. We streamline your efforts by providing media outreach strategies, template press releases and more.

Trusted Choice and — Learn more about leveraging the Big "I" national consumer brand and making your agency visibile to consumers who search for their insurance online (some content will be similar to that found in the Branding Center).