You're more than an 800 number
Differentiate yourself from direct writers by showcasing the service and expertise that you provide customers. And rely on a regularly scheduled agency newsletter to serve as a consistent, credible communication vehicle.
Show your value
Sending a periodic newsletter (print or electronic) creates an additional touchpoint with customers. This channel allows you to educate them on coverage issues, mitigate their risks and introduce new markets. Professional advice like that shows your value, which helps you retain existing customers and leads to new business.
Together, we can get the job done
IA&B makes it easy and cost effective to communicate with customers. The association’s partnership with Strategic Agencies newsletter service gives you discounted access to print and electronic communication services. From customizable templates to simple mailing-list management, these offerings (combined with ready-made consumer content from IA&B) make consumer communication manageable for any agency.
Frequency—A quarterly print newsletter or a monthly electronic newsletter is ideal, but whatever you choose, commit to it. Consistency maintains your credibility and delivers benefits.
Snail mail vs. email—E-newsletters are less costly and labor intensive, but collecting consumers’ email addresses is critical. Our service provider can help you grow and manage your agency’s email contact list.
Who's reading what—With e-newsletters, you can track which recipients read which articles to determine their interests and potential coverage gaps. Then follow up with relevant information—from risk-reduction tips to additional product offerings.