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Consumer Communication

You're more than an 800 number

Differentiate yourself from direct writers by showcasing the service and expertise that you provide customers. And rely on a regularly scheduled agency newsletter to serve as a consistent, credible communication vehicle.

Show your value

Sending a periodic newsletter (print or electronic) creates an additional touchpoint with customers. This channel allows you to educate them on coverage issues, mitigate their risks and introduce new markets. Professional advice like that shows your value, which helps you retain existing customers and leads to new business.

Together, we can get the job done

IA&B makes it easy and cost effective to communicate with customers. The association’s partnership with Strategic Agencies newsletter service gives you discounted access to print and electronic communication services. From customizable templates to simple mailing-list management, these offerings (combined with ready-made consumer content from IA&B) make consumer communication manageable for any agency.

Learn more about our newsletter service (print or electronic)

Best practices

Frequency—A quarterly print newsletter or a monthly electronic newsletter is ideal, but whatever you choose, commit to it. Consistency maintains your credibility and delivers benefits.

Snail mail vs. email—E-newsletters are less costly and labor intensive, but collecting consumers’ email addresses is critical. Our service provider can help you grow and manage your agency’s email contact list.

Who's reading what—With e-newsletters, you can track which recipients read which articles to determine their interests and potential coverage gaps. Then follow up with relevant information—from risk-reduction tips to additional product offerings.


 

 

Website Solutions

ActiveAgency is a new website platform from business partner Forge3. It offers an affordable solution customized for agencies like yours.

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Upcoming Programs


CISR Personal Lines Msc.   
        June 26 ~ Wyomissing, PA
CIC Comm. Multiline   
        July 9-12 ~ Erie, PA
James K Ruble Seminar   
        July 9-10 ~ Macungie, PA
Grilled Cheese & Beer    
        July 10 ~ Mechanicsburg, PA
Grilled Cheese & Beer    
        July 11 ~ Newark, DE
CISR Personal Auto   
        July 11 ~ Mechanicsburg, PA
CISR Life & Health   
        July 12 ~ Pittsburgh, PA
CISR Personal Lines Msc.   
        July 12 ~ Wilkes-Barre, PA
CISR Risk Management   
        July 17 ~ Lancaster, PA
Full Schedule

My Training

Hear what IA&B training has meant for the careers of agents like you.

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