IA&B welcomes Megan Fioretta as brand manager
Tri-state professional trade organization Insurance Agents & Brokers (IA&B) is pleased to announce the hire of Megan Fioretta, ABC as brand manager. In her role, Fioretta is spearheading IA&B’s rebrand, scheduled to launch in March. Moving forward, she will focus on the customer experience of IA&B’s approximately 1,200 member independent insurance agencies and the consistent implementation of IA&B’s brand.
Fioretta holds a bachelor of science degree in speech communication (public relations) from Millersville University of Pennsylvania and an Accredited Business Communicator designation from the International Association of Business Communicators.
Before IA&B, she spent 11 years as retail marketing manager and senior graphic designer for Goodwill Keystone Area, headquartered in Harrisburg, Pa. and five years in sales and marketing at Dutch Apple Dinner Theatre in Lancaster, Pa.
Fioretta is on the IABC Harrisburg Board of Directors and volunteers for the Queen B Project.