Sales Strategies for Young Agents
Our first conference designed to tap the potential of the new generation of producers was a huge success with more than 80 young agents in attendance.
Held September 15-16, 2016 at the Chubb Conference Center in Philadelphia, here's what you may remember if you attended.
Here's what you missed if you did not attend.
Four Generations of Customers—Four Approaches to Selling
Giselle Kovary, President of n-gen People Performance Inc. provided concrete tips and techniques to apply a generational approach to building relationships and making sales. Attendees gained a better sense of the customers' perspective and how to use sales behavior tools to identify the best approach to connect with different generations.
Leveraging LinkedIn to Supercharge Prospecting, Networking and Sales
Jeff Teschke, Founder and CEO of digital marketing firm Forge3, Ltd. presented an interactive session walking participants through a proven process to leverage the profile, search and sharing features of this networking medium.
Using the Power of Online Tools for Prospecting and Sales
Jeff Teschke followed the LinkedIn session with another how-to presentation on Web-based apps that increase impact and productivity for insurance sales pros using tools for insurance marketing, prospect engagement and workflow management.
Evening of Entertainment and Networking
Fun and networking gave attendees the opportunity to meet, mingle, relax and recharge. Activities included a happy hour, dinner and a unique beer-tasting experience combined with other fun activities.
Wake-up Call for IA&B Members
This breakfast session presented by Jason Ernest, Esq., Deputy CEO of IA&B put the spotlight on IA&B resources available to member producers including our industry experts, online at IABforME.com and through our national affiliations.
Effective Agency Web sites, Social Media and Digital Marketing
Jeff Teschke wrapped up the conference with examples of web sites that work and why. Jeff's presentation provided young agents with tools for implementing effective use of email, digital advertising, and content marketing and the easy steps agencies can take to get ahead in the era of online insurance shopping.