Advertise with IA&B
Reach decision makers within our member agencies
Raise awareness of and revenue for your company by advertising with us. The quality of our publications and resources is one of the biggest reasons members belong to IA&B.
Online advertising — new!
Advertising at IABforME.com not only allows you to zero in on your target customer, but it also gives you extensive tools to track ROI of your marketing dollars. Your ad — with an active link — instantly takes decision makers to current information about products and services they're ready to buy. Your ad will appear at the top of our homepage, which nets over 6,750 visitors per month.
Email advertising — new!
Now you can feature your company in our weekly Agent Headlines e-newsletter or the monthly email that accompanies our Primary Agent magazine's digital distribution. Each email boasts a broad distribution base: every staff person at every IA&B member agency throughout Delaware, Maryland and Pennsylvania. That's over 12,000 recipients in total. Better yet, open rates are solid: On average, 27.60 percent of agency owners and principals open Agent Headlines e-newsletter each week.
Advertising in our monthly print magazine, Primary Agent, will put your message in front of key decision makers — approximately 1,400 agency owners and principals throughout Delaware, Maryland and Pennsylvania — who are loyal readers. In fact, our 2014 communications audit found that 71 percent of responding agency principals read Primary Agent on a monthly basis. Plus, the publication is provided electronically to all 12,000 member agency staff.
Affiliated organizations gain exposure to our member agencies through participation in the IA&B Partners Program. Platinum Partners are featured in our Agent Headlines e-newsletters and annually receive a full-page profile in the Primary Agent magazine.
Sponsorship and exhibitor opportunities
We offer several events throughout the year that provide venues for you to showcase your product or service directly to our members (as well as non-member agents) and increase your brand awareness. These include our annual Delaware convention, executive management events, and special professional training events.